Hollywood’s Gen Z moviegoing boom comes with growing pains
22, Jul 2026The generation helping fuel the box office is also testing moviegoers’ patience with their in-theater etiquette.
June 12, 2026, 3:01 PM EDT
Just as studio executives and theater owners are celebrating a Gen Z-fueled box office boom, they’re also grappling with an unintended side effect: Young audiences are bringing group-chat energy into the multiplex.
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